IntroductionConference Brochure (PDF)

Public Relations is the backbone for success or failure of any country, corporation, or individual.

Our mission is to communicate the concept and role of public relations, as the leading force behind success or failure of any entity.

It is the management of reputation through the power of communication.

We are now living in a world of new mindsets and new ambitions. A world where change is more rapid than at any time in history – yet also a world where time-honored resources, honest two-way communication, ethics, smart people, and skillful strategies, still matter. This is the world of public relations today.

This is the age of instant communication. Survival is no longer for the fittest, but for the fastest, yet making sure that all communication is built on values, through delivery of clear and honest messages.

We are in the era of digital revolution, instant messages delivered  through social media and technology.

The flow of messages is free, instant, easy, and at everyone’s fingertips. Yet it is a two edged sword: on the one hand it makes communication instant and cheap. On the other hand, there is no control over the recipient.

Therefore, careful planning and time must be given to developing the communication messages.

We PR practitioners can make this world a better place. Communication is a key part of our daily lives.

Let us use public relations in its most noble function – to create better communication between nations, by combining wisdom and knowledge, by removing differences and enhancing relations among all of us as human beings, whatever one’s color, country, religion or other background.

Home Page عربي Conference 2013 Participants Speakers Time Schedule Registration Sponsorship Hospitality and Accommodation Workshop Home Page About Organizers Proceedings Action Plan Gallery Contact Us Rada Research & Public Relations The Arab Administrative Development Organization International Public Relations Association Mobinil Egypt Air